White-labeled content is a service that is becoming increasingly popular among audio podcasting professionals. There are a few ways to use White-Labeled Content depending on what your goals and content strategy are. White-Labeled Content can both be content created exclusively for a client or content that is sold to many different clients without any branding. White-labeled content is usually sold in either pre-made or custom packages and can be used for a variety of reasons.
White-label content is when someone produces content without any branding or copyright information that can be used by anyone who purchases the rights to the content. The term is often interchanged with Private Label Rights and can be used in its entirety or cut into different parts and modified as the client sees fit.
In the physical goods space companies like Costco, Sam’s Club, Kroger, and Food Club buy products from suppliers and resell them with their own branding all of the time, but under a different product name. This is a white label relationship between supplier and retailer.
In the digital space, many companies provide White-labeled content to be used as stock blog posts or ebooks that can enhance your website without you having to create them yourself.
White-labeled content is a great way to increase your income as an audio podcasting professional, especially if you have limited time and resources. It’s also a great idea for those who want to offer additional services beyond their own voiceovers, editing work, etc.
White Labeled Content Uses
When someone purchases White Label Content it is usually because they want to add the content into an existing product they are creating, or because it is unique enough that they can create a new product with your contribution.
White Label Content is frequently used because it allows buyers to get started in their content space quickly and easily without having to worry about creating their own content from scratch. This makes it a huge time saver and can help jumpstart new businesses that need some sort of unique or custom media in order to get started.
White Label Content is also used when people want to create multiple training courses around the same topic, but don’t have enough material for each course without repeating themselves. This can be done by purchasing multiple White Label Content packages that are all related to the same topic, but with slight variations between each package.
How a Business Owner might use White Label Content
If you are a tax accountant that wants to stay in touch with your clients you could create a weekly podcast with tax advice. This would be a value add that would differentiate you from your competitors. But the biggest problem with this is that you don’t have the time to create content that is produced well enough for people to listen to.
You could instead purchase white label tax information that has already been created by someone else, but still give it your own personal touch by creating an introduction and an Outro with a call to action to call if you have any questions.
This would allow you to create a large library of content that can be used in future episodes. The biggest benefit of this is that you don’t have to worry about investing a lot of time and money into creating your own content.
But Yeah That’s “Icky”
There are some that will be turned off of the idea of using White Label Content because of the concept itself. It is true that it can be seen as de-valuing your craft to use content created by someone else in order to provide a service for others.
This is only the case if you want to create “Art” with your podcast
If you owned a Fortune 500 company do you expect the CEO to write all the press releases?
No, because they don’t have the time and they know that there are professionals who do this for a living. They just want to ensure that it’s done accurately and well, so they hire an expert rather than trying to learn themselves or risk having it written by someone less experienced or talented.
There is no shame in delegating work you aren’t good at. Podcasting is hard and time-consuming.
If you are an expert at what you do, but not so good at creating great audio content there is no shame in hiring someone who can produce quality work for your business or podcast. It will save time and money while increasing the overall value of your product/podcast.
But It’s Duplicate Content!
The other complaint that you might hear about using white-labeled content for your podcast is that someone else might eventually purchase the same content and become a competitor.
The sad reality of podcasting is that the average podcast gets less than 150 downloads in the first 30 days. This is terrible if you are trying to create a breakout hit, but it is great if your podcast is being used as an additional value for whatever service or product that you sell.
The odds of someone finding the exact same content and deciding to start a podcast of their own about the same topic, selling the same product is slim to none.
Make it Non Duplicate
If you are extremely concerned about someone else purchasing the same content and starting a podcast of their own there are ways to make the White Label Content unique and non-duplicate.
The easiest way is by creating an introduction, outro, or interludes that incorporate your brand name into it. This will prevent someone from taking your entire content and rebranding it with their name.
You can use the content as segments on a larger podcast where you set the lesson up and talk about the importance of that lesson, but then play the audio from a white-labeled podcast. This way it is still your voice and you are only promoting something else for people to listen to if they want more information on the topic.
When it comes to blog posts this is the most common way to use them. They take the stock content and rewrite it so that it is unique to that blog.
White Label Market Places
If you’re thinking to yourself, “This sounds GREAT! Take my money!” then you see the potential. If you are a podcaster and a content creator (which you probably are if you’re reading this) then you not only see the potential but you have the potential.
There are not any large marketplaces for white-labeled audio products which means you can reach out to potential clients and offer them this service. Think about the area that you would like to podcast about and find a service that can provide you with great, original content in the specifications of an audio podcast.
You can sell the same podcast to 10 different clients
You can also sell it as a monthly subscription so that your clients can access the library of podcasts for content at any time. This allows you to charge them again and again which is how many blog authors make money with blogging services or stock photography sites like Shutterstock do since they are selling something over and over again.
Exclusive White Labeled Podcast
Now that you are selling these podcasts to clients and they are able to give added value to their existing customers you will probably stumble across a potential client that wants to have the only podcast of its kind.
This can be accomplished in much the same way. Perhaps the business is too small to give any of its existing employees the responsibility to produce the podcast.
Maybe the company isn’t sure of the value of adding a podcast and doesn’t want to offer someone employment just to fire them if they change their mind 6 months later.
This is where you can step in and offer to create an exclusive podcast for them. You will charge a monthly fee that is higher since the client will be getting exclusive content. Maybe the CEO wants you to interview the executives in the company so that the sales team can see the bigger picture. Maybe the employee handbook needs to be spiced up and they think a podcast might work. The sky is really the limit.
How do I make all of this content quickly?
Hopefully, at this point, you’re starting to see how this can be a benefit to businesses and how you as a content creator can start to monopolize on this. If you want to create all of this content extremely quickly I see two ways to do it.
The first method is AI writing tools like Jarvis.AI which you can get a free trial to here. I am a HUGE fan of Jarvis and how they speed up the content creation process from ideation to outlining and finally even to scripting.
If you are concerned about the level of quality then let me ask you a question: Did you find this article helpful? This article was written with Jarvis, which doesn’t mean that I pressed a button and had the whole thing written. What it DOES mean is that I was able to outline my thoughts, write the content and then go back through with Jarvis to speed up the writing process by adding in additional ideas of value for you as a reader in a much shorter time than if I had written it on my own.
Jarvis can turbocharge your creation process as a podcaster and I have a series of emails that will teach you how at PodcastWithJarvis.com
The second way that you can have a lot of content to record quickly would be to purchase PLR (white-labeled) blog articles and use them as an outline and a semi script for your episodes. This will be even faster than AI-generated content (although a lot of PLR is now being generated by AI) but it will cost you some money.
Wrapping it Up
Long story short… too late, white-labeled content has the potential to be big in the podcast space and it is something that you can offer to clients very quickly and easily with a little bit of upfront investment.
It provides a benefit to both the audio professional and the business owner. You are not hoodwinking businesses into buying something that they don’t need. You are offering them a product or service that will provide value to both of you and help grow your business in the process by providing content for their products, services, or employees.
Using White Labeled Content is not for everyone but in cases where a business is looking to provide additional value and continued marketing touchpoints with current customers, it can be an excellent way to monetize your content creation.
Until Next Time Happy Podcasting!